Google hegemony

I learnt this week that the Google company motto is: “Don’t Be Evil” (perhaps a thinly disguised jibe at Microsoft!). I personally use this search engine many times each day and would be lost without it, but I can’t help but be a little concerned by the juggernaut nature of this company, and its apparent preparedness to collaborate with ‘evil empires‘.

After listening to a podcast by Background Briefing the other day entitled Googlemania [transcript is located here], my wariness has increased. The most useful item in this podcast was the reference to EPIC — a ‘must see’ film produced by the Robin Sloan and Matt Thompson. It runs for 8 minutes and describes the state of the media industry in the lead up to the year 2014.